Press Releases
04 Dec 2018
AVM survey: Devices with WiFi among most popular gifts for Christmas 2018

At the top of every second list: A device with WiFi

One in two people in Germany would like to receive a WiFi-enabled device for Christmas, or is planning on giving one as a gift. This is the result of a representative survey conducted by AVM, which highlights the demand for high-performance WiFi systems. The figure is even higher among 18-39-year-olds, with wireless devices such as smartphones, tablets or smart speakers on the wish list of 64 percent of respondents. The survey was carried out in Germany, Italy, the Netherlands, Austria and Switzerland. With FRITZ! products, users are well equipped for the festive season and any new WiFi devices: the Mesh WiFi from FRITZ! provides all devices at home with WLAN quickly and stress-free. With the FRITZ! product range, AVM is a leading manufacturer of broadband devices and smart products for home networking in Germany and Europe.

WiFi presents even higher up the list for younger people

The survey reveals that WLAN-enabled devices are particularly popular among 18-39-year-olds: 64 percent of those surveyed are planning on giving or would like to receive a product that communicates wirelessly. WiFi is also important for other age groups. 49 percent of 50-59-year-olds in Germany would like to be given a present that supports WiFi or are planning on placing one under the tree this year for someone else. WLAN devices are also important for the 60- to 69 age group when it comes to choosing Christmas presents. Although only one in ten gives a device with WiFi as a gift, over one in five (21 percent) would like to receive a smartphone, tablet or similar. In total, one in two people in Germany (50 percent) is planning on giving or would like to receive a WiFi-enabled device for Christmas.

WiFi please: also in Italy, Austria, the Netherlands and Switzerland

67% of people in Italy would like a WiFi-enabled device for Christmas, higher than in Germany, where the figure is 50 percent. In other countries, the demand for WiFi-enabled devices is also high: 44 percent of people in Switzerland would like to receive a gift with WLAN this year or are planning on giving one as a gift. In Austria the figure is 43 percent, while in the Netherlands it is 37 percent.

Mesh WiFi with FRITZ!

The more devices there are connected to the WiFi, the more stable, smart and bigger the network needs to be. Modern routers such as the FRITZ!Box 7590 ensure a stable and far-reaching WiFi network. The Mesh WiFi from FRITZ! is perfect for larger apartments and homes. This is a system that consists of a FRITZ!Box and a FRITZ!WLAN Repeater or FRITZ!Powerline product, that can easily be connected together. It allows users to easily extend their home WiFi and increase coverage. Once the mesh network is installed, it works automatically and brings fast and stable wireless to every corner of the home - perfect for streaming, gaming and much more.

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Source: AVM survey carried out by "Research Now", from 19 to 26 November 2018 / 1,000 respondents per country, 5,000 in total Adults aged 18-69 in Germany, Italy, Netherlands, Switzerland and Austria.

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